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Mastercraft
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Mastercraft tires
Mastercraft is a tire brand that was a long-standing subsidiary of Cooper Tire & Rubber Company, which traces its roots back to the M and M Manufacturing Company founded in 1914. Since Cooper was acquired by Goodyear in 2021, Mastercraft is now a brand within the Goodyear family. The most interesting aspect of its history is its adherence to "The Cooper Way," - a philosophy that guides its commitment to quality. Mastercraft rolls out tires in different categories such as all-season, all-terrain, rugged-terrain, and UHP.